ARAW – The Decentralised payment for e-commerce industry

Over the years, e-commerce industry have witnessed a lot of growth and it continue to expand as more people and businesses are now shifting to online. Easy access to the Internet and increase use of smartphones has had a great impact on the e-commerce industry. The easy access to the Internet and public Wi-Fi have make more and more people shifting online for their shopping.
Purchase discount and convenience associated with online shopping has also help the industry growth as consumers can conveniently select, review and purchase any item of their choice from the comfort of their home or office.
On the other hand, cryptocurrency is another billion dollar industry that has witnessed enormous growth over the years and it’s expected to reach trillion in the nearest future.
Both industries are experiencing challenges that have hindered their full utilisation and potentials which will be discussed later.
This challenges faced by e-commerce industry and cryptocurrency is what ARAW platform have come to solve.
What is ARAW token platform
Araw token is a Decentralised payment ecosystem powered by ethereum blockchain which addresses the fundamental problem in the e-commerce and cryptocurrency industries. It trys to build a Decentralised payment ecosystem for e-commerce so as to increase the blockchain adoption for regular people across the world.

Some major cryptocurrency challenges
Despite its rapid growth, cryptocurrency faces some challenges that have kept it from been fully utilized.

no practical use for cryptocurrency in day to day activities
A reduction in token value due to transaction fees
no reliable international exchange that can enable users to convert token into Fiat.
Over regulation or insufficient regulation in different countries.
Barrier to entry.
Lack of specialise blockchain developers.

ARAW token solutions.
Araw token have the following solutions.

unified reward system: araw token aims to transform the reward system by fussing the shopping reward potential of all retails together.
ARAW touch and pay card: this allows consumers to earn araw token with their daily purchases as well as pay using accumulated araw tokens. This make the araw token to have a practical daily use which cryptocurrency has been struggling to fill.
ARAW mobile wallet: this act as a gateway to araw activities such as buying and selling of araw token with customers configured bank account. It also serve as cryptocurrency exchange where araw token holders can easily exchange it with other currency.
Open API: this allow merchants to customise araw platform to the way they want to run it.
ARAW pay: this feature allow araw token platform to be use as online payment. Challenges faced by e-commerce industry.
Well known e-commerce platforms nowadays do not offer reward system and payment solutions.
Reputation and lack of trust.
long and expensive payment processes for merchants.
failure to adapt to the growth of cryptocurrency tokens.

Araw token platform has the following solutions to the e-commerce industry challenges.

consumer driven e-commerce market place powered by ethereum blockchain. Araw token aims to use ethereum blockchain to combine the benefits of reward and payment system so as to turn consumers and potential customers to brand loyalty.
ARAW token mobile wallet: with the integration of payment widget, merchants can easily process and receive payment on araw platform at a reduced cost and faster speed.
enable merchants to participate in a 10 trillion dollar digital value economy: araw token will enable merchants to take part in the ever growing digital economic system through a unique loyalty program.

Features of araw token platform.

Araw token platform has been into existence since 2016. It was earlier implemented using virtual token without blockchain. They offer the following services,
Customer analytics, customer insight dashboard, business branded loyalty card, in-store marketing, know your customers better and bring them back to your business, increase revenues with new and loyal customers.
They are going further in unifying the reward ecosystem using ethereum blockchain as backbone and fully unified medium of exchange.
Token and ICO information